Contemporary Chinese Craft


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Soft Souls Branding ✖ Lianyungang Crystal Miners and Artisans


2024-2025










Donghai County, Lianyungang Province is known as the “Crystal Capital” of China. It was awarded the title of World Crystal Capital by the World Handicraft Council. Crystal has been the dominating industry of this place for many generations. In this project, YIQI collaborated with Soft Souls in assisting to source crystal mines and local crystal artisans to create cystal accessories. YIQI was also the creative brain behind the branding of Soft Souls. We designed the whole package: the logos, packages, and visuals.



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